Years ago, my wife April made a phone call to Elise Wetzel — the co-founder of a relatively small restaurant franchise that a lot more people have heard of today.

She explained what we do — how we offer direct mail campaigns to restaurants with high-converting postcards — and they ultimately decided to give us a shot promoting one of their corporate-owned locations. The campaign crushed it, and we’ve worked together ever since.

“Inside the Box Marketing is our secret marketing weapon!” — Elise Wetzel, Co-Founder of Blaze Pizza

Our biggest strength is helping them with new franchises. Our unique postcards get the news out early and in a fun way, which makes a lasting impact on the future success of the franchise.

Blaze Pizza has told us they see a huge disparity between the locations that decide to use our services and the ones who don’t.

As a result, we’ve earned a special spot as their recommended partner for direct mail — both at the corporate level and with individual franchisees.

It’s stories like this that I like to tell when restaurant owners question the value of mail.

Mail is dead, right?

Social media is where it’s at, right?

I’ve talked about this before, though — mail isn’t dead, and just because digital is all the rage doesn’t mean it’s better. Each has a place in the marketing funnel, as Blaze Pizza has clearly figured out.

My hope is that, as our emails continue to fill up with more junk mail and our physical mailboxes become more empty, more businesses like Blaze Pizza will see the value of print mail.

Their franchise can grow quickly too with a game plan, the right partners, and a lot of hard work.

If that’s you and you’re ready to give our postcard marketing campaigns a shot just like Blaze Pizza did years ago, all you have to do is reach out. We would love to do the same for you too.