by Wayne Wilson | Jun 15, 2026 | Postcard Marketing
When franchise owners think about marketing offers, most of them focus on one question: Will this generate sales? And although that is an important point, in my experience, many franchises focus so much on playing it safe that they end up creating offers that don’t...
by Wayne Wilson | Jan 7, 2026 | Postcard Marketing
When I talk to restaurant owners about their marketing mix, almost everyone tells me they have a birthday program. They say it with a sense of relief, like they’ve checked a box on a long to-do list. They’ve got the app, they’ve got the email list, and they’re sending...
by Wayne Wilson | Jul 22, 2021 | Postcard Marketing
When it comes to marketing strategies for restaurants, many owners don’t have a consistent, reliable plan set up to attract new customers. That’s why we developed the following two programs to help restaurants welcome new diners at some of the most important moments...
by Wayne Wilson | Dec 23, 2020 | Postcard Marketing
Years ago, my wife April made a phone call to Elise Wetzel — the co-founder of a relatively small restaurant franchise that a lot more people have heard of today. She explained what we do — how we offer direct mail campaigns to restaurants with high-converting...
by Wayne Wilson | Dec 17, 2020 | Postcard Marketing
A postcard is worth more than what it costs. You need to consider the opportunity value and how much money it can bring in for your restaurant. In our previous post on why direct mail is better for restaurants (than digital), we discussed how direct mail returns...
by Wayne Wilson | Dec 10, 2020 | Postcard Marketing
If you’re looking for an extra push to promote your next new menu item, special, event, or holiday promotion, you might find yourself leaning towards promoting it on social media or even Google. Why? Because that’s where people are? It’s the future...
