Franchise & Local Store Marketing That Works.
From restaurants & entertainment venues to lawn care companies and furniture stores.
Restaurants
Get regular foot traffic and increase your average ticket.
Furniture
Drive customer showroom traffic through events and drawings.
Home Services
Leverage your own data for greater route density and custom quotes
Franchise Marketing with Real Results
We help franchisees bridge the massive gap between National ads and local store marketing. Franchisors do a great job of branding which helps create top-of-mind awareness and some traffic. What about driving consistent traffic for each individual store each month? How about making a huge splash as you open new units and really setting an anchor in your market?
We work with large, established brands like Applebee’s and Domino’s to newer brands with aggressive growth goals, like Blaze Pizza and Island Fin Poke.
Our Local Store Marketing Strategy for Restaurant Franchises
Whether you represent a regional or national restaurant brand, a franchise organization, or a mom-and-pop restaurant, our postcard campaigns can be scaled to fit your budget and desired impact.
We take a look at the immediate market (1-5 miles) and lay out a strategy specific to each restaurant including recommendations for New Openings, Post remodels, Birthday Programs, New Movers, and more.
We work with hundreds of casual, fast-casual, and quick-serve restaurants to deliver effective postcard campaigns that consistently drive higher traffic (6-15%+ response rates,) revenue, and ROI.
Don’t rely solely on social media and digital advertising to bring people in. Give yourself a competitive advantage over brands in your area.
The bottom line is that our postcard marketing campaigns are designed to yield a near-immediate, positive return on investment no matter the size and scope of your business.
Who we’ve worked with
And many more!
OUR LOCAL STORE MARKETING EXAMPLES
Domino’s
Saturation (Standard):
%
Average Response Rates
Birthday Program:
%
Average Response Rates
“Mailing laminated postcards through Inside the Box Marketing has really helped us increase our revenue and repeat business these past couple of years. And their Birthday Mail Program is bringing in a steady flow of customers every month that aren’t signed up for Domino’s Rewards. We’re standing out from our competition, we’re seeing anywhere from 15-25% redemption rates, and we couldn’t be happier with the results.”
Raising Caine’s | BOGO Combo
Postcards Delivered
%
Redemption Rate
In just 4 weeks, 12% Response rate achieved – 270 BOGO Combo gift cards redeemed- 540 Combo baskets served!
Want the Results Above? Reach Out Today!
Still not convinced? Check out more of our results below.
A&W
Postcards Delivered
%
Redemption Rate
“By far my favorite direct mail tool! It’s helped build a brand and added new business to our existing brands. They’re impossible to pull from your mailbox without reading!”
Applebee’s | Over the Last 12 Months
%
Redemption Rates
Net ROI After Offers & Marketing Costs
Over the last 12 months, our Applebee’s promotions have yielded and average of 17-23% redemption rates. After all marketing costs, offers, and discounts from the postcard were taken out, our Applebee’s local stores received an average 7x Net ROI!
Blaze Pizza
BOGO Offer:
%
Redemption Rates
Free Pizza Offer:
%
Redemption Rates
We’ve been a preferred vendor of the Blaze Pizza franchise for over 9 years and have worked with over 300 locations. When Blaze promotes their BOGO offer on our postcards, we expect to see an average of 8-12% redemption rates while we see over 20% redemption rates with their free pizza offer.
They’re not just pretty pieces of laminated paper either…
They Deliver Customers
A Little About Us
In 2015 Inside the Box Marketing launched as a postcard marketing company specializing in campaigns for the restaurant industry. With over 30 combined years of direct mail marketing experience, founders April and Wayne Wilson developed a winning formula for a wide range of clients, from small independent restaurants to large franchises such as IHOP, Applebee’s, Blaze Pizza, Domino’s, and many more.
Delivering impactful results with response rates between 7-20+% naturally opened doors into other B2C industries where this formula for success could be repeated. Inside the Box Marketing has evolved into serving clients in the entertainment, nature, home services, and furniture industries and April and Wayne believe this is just the tip of the iceberg.
“If you own a consumer-facing business that offers a good product or service, chances are we can help you stand out from your competition and increase sales.”
And we can do the same for YOU!
Get new & returning customers
Stop the revolving door. Attract new customers and woo them so they come back time and time again.
Track a positive return on your investment
Our postcards are trackable, so you’re not just lighting your money on fire — then praying for a miracle!
Get your restaurant more business!
We’re not in this to make a quick buck. Just like you, we want repeat cusomters, so it’s in our best interest to grow your business too.
Don’t just take our word for it
“By far my favorite direct mail tool!
It’s helped build a brand and added new business to our existing brands. They’re impossible to pull from your mailbox without reading!“
Darla Bowen
Marketing Director
Northland Investments – Franchise Partners of Taco Bell, KFC, Long John Silvers, Blaze Pizza, and A&W
“I’ve used Inside the Box mailers to support all eight of our Blaze Pizza openings. I know that their high-quality mail will catch the eye of potential guests and drive traffic.
Our last mailer had a 30% redemption rate, which is unheard of!”
Lawrence Lessing / Executive Vice President / Lessing’s Inc
“Working with Wayne and the team was streamlined and impactful, they ensured our presence was felt in the community.
Michael Hoover
Blaze Pizza Franchisee
NYVA Restaurant Group
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