Postcard Mail Marketing for Restaurant Franchises.
We’re the franchise marketing experts when it comes to your local store marketing strategy with our unbeatable postcard campaigns.
How We Work with Franchises
We help franchisees bridge the massive gap between National ads and local store marketing. Franchisors do a great job of branding which helps create top-of-mind awareness and some traffic. What about driving consistent traffic for each individual store each month? How about making a huge splash as you open new units and really setting an anchor in your market?
We work with large, established brands like Applebee’s and Domino’s to newer brands with aggressive growth goals, like Blaze Pizza and Island Fin Poke.
Our Local Store Marketing Strategy for Restaurant Franchises
Whether you represent a regional or national restaurant brand, a franchise organization, or a mom-and-pop restaurant, our postcard campaigns can be scaled to fit your budget and desired impact.
We take a look at the immediate market (1-5 miles) and lay out a strategy specific to each restaurant including recommendations for New Openings, Post remodels, Birthday Programs, New Movers, and more.
We work with hundreds of casual, fast-casual, and quick-serve restaurants to deliver effective postcard campaigns that consistently drive higher traffic (6-15%+ response rates,) revenue, and ROI.
Don’t rely solely on social media and digital advertising to bring people in. Give yourself a competitive advantage over brands in your area.
The bottom line is that our postcard marketing campaigns are designed to yield a near-immediate, positive return on investment no matter the size and scope of your business.
Who we’ve worked with
And many more!
See Why Hundreds of Franchisees Choose Us
OUR LOCAL STORE MARKETING RESULTS
Our Results
Our postcards help our clients stand out and win customers from their competition by utilizing a unique and effective local store marketing approach that everyone isn’t using. As an Applebee’s franchisee, you can’t steal market share from Chili’s by using the same marketing approach. You just need one shot to get them in the door and provide a better customer experience that will snowball into repeat visits.
You can’t attract future loyal customers by only focusing on your loyalty program. What about the 70-90% of your market that aren’t being marketed to outside of the same digital strategy & social strategies their favorite restaurants are using?
Whether you need a big boost in overall traffic, need to identify customers that are new to the area, or help rekindling relationships with customers that had a bad experience, you can accomplish all of those things with Inside the Box Marketing.
Domino’s
Saturation (Standard):
%
Average Response Rates
Birthday Program:
%
Average Response Rates
“Mailing laminated postcards through Inside the Box Marketing has really helped us increase our revenue and repeat business these past couple of years. And their Birthday Mail Program is bringing in a steady flow of customers every month that aren’t signed up for Domino’s Rewards. We’re standing out from our competition, we’re seeing anywhere from 15-25% redemption rates, and we couldn’t be happier with the results.”
Raising Caine’s | BOGO Combo
Postcards Delivered
%
Redemption Rate
In just 4 weeks, 12% Response rate achieved – 270 BOGO Combo gift cards redeemed- 540 Combo baskets served!
Want the Results Above? Reach Out Today!
Still not convinced? Check out more of our results below.
A&W
Postcards Delivered
%
Redemption Rate
“By far my favorite direct mail tool! It’s helped build a brand and added new business to our existing brands. They’re impossible to pull from your mailbox without reading!”
Applebee’s | Over the Last 12 Months
%
Redemption Rates
Net ROI After Offers & Marketing Costs
Over the last 12 months, our Applebee’s promotions have yielded and average of 17-23% redemption rates. After all marketing costs, offers, and discounts from the postcard were taken out, our Applebee’s local stores received an average 7x Net ROI!
Blaze Pizza
BOGO Offer:
%
Redemption Rates
Free Pizza Offer:
%
Redemption Rates
We’ve been a preferred vendor of the Blaze Pizza franchise for over 9 years and have worked with over 300 locations. When Blaze promotes their BOGO offer on our postcards, we expect to see an average of 8-12% redemption rates while we see over 20% redemption rates with their free pizza offer.
“By far my favorite direct mail tool!
It’s helped build a brand and added new business to our existing brands. They’re impossible to pull from your mailbox without reading!“
Darla Bowen
Marketing Director
Northland Investments – Franchise Partners of Taco Bell, KFC, Long John Silvers, Blaze Pizza, and A&W
“I’ve used Inside the Box mailers to support all eight of our Blaze Pizza openings. I know that their high-quality mail will catch the eye of potential guests and drive traffic.
Our last mailer had a 30% redemption rate, which is unheard of!”
Lawrence Lessing / Executive Vice President / Lessing’s Inc
“Working with Wayne and the team was streamlined and impactful, they ensured our presence was felt in the community.
Michael Hoover
Blaze Pizza Franchisee
NYVA Restaurant Group
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