The Birthday Program
Get consistent foot traffic to your store every month
Reach 100% of Your Market on Their Birthdays with Our Birthday Program
Most birthday programs provide rewards only for existing customers, often through email or app notifications. How are you reaching the other 80%+ of your market on the day they are most likely to dine out?
Our birthday program isn’t limited to members of your rewards program or the technology they use.
Show us your restaurant’s service area and we will get you into physical mailboxes of every resident in your market celebrating a birthday.
When their birth month comes, they’ll receive a personalized gift card from your restaurant.
What You Can Expect
10-15% Redemption Rates
No Customer Database Required
You won’t need to know your recipients’ birthdays. We use our own data to provide the birthdays to you.
Set it & Forget it
We can set up automatic payments so all you have to worry about is serving customers!
We Handle the Logistics
All you have to do is provide a target location and budget — we’ll take care of the rest.
Average Postcards per Month
%
Average Response Rate
%
Average ROI
Birthday Program Advocates
“I’ve been mailing birthday cards for over 8 years in business. However, once I started using Inside The Box Marketing plastic postcards we’ve seen our redemptions increase by 25-50%. Once it’s set up the first time, we just keep sending 1,000 per month and people walk in the door like clockwork.”
“Their birthday mail program is bringing in a steady flow of customers every month that aren’t signed up for Domino’s Rewards. We’re standing out from our competition, seeing anywhere from 15-25% redemption rates, and we couldn’t be happier with the results!”
How it Works
Provide Your Budget & Target Area
Not sure what that is? We can help you out.
Pick Your Birthday Offer
Not sure what to pick? We have a few suggestions that have worked well.
Design Your Postcard with Us
This isn’t self-service. You get access to our professional designers.
Send It!
Do it one time to test it out or set it up to recur every month!